Frieda’s shares four reasons these lucky legumes attract shoppers

LOS ALAMITOS, CA (December 2015) — Blackeyed Peas have been a part of New Year’s Day celebrations in the U.S. for over 300 years, and this Southern tradition is making a comeback in a big way. Every year, Frieda’s Specialty Produce sees an increase in the demand for pre-soaked Blackeyed Peas, as well as dried beans, and expects this year to be the best yet. Here are four reasons Blackeyed Peas are good for business.

1. Convenience

Today’s shoppers want quick and easy everything. Pre-soaked Blackeyed Peas provide the perfect solution—just rinse and cook. No more soaking dried peas overnight. Retailers can also offer a convenient meal solution center by displaying Blackeyed Peas tubs alongside cooking greens.

2. Modern Southern and Comfort Food Trends

Updated Southern cuisine and comfort foods are trending with shoppers for both home cooking and dining out—from traditional dishes like Blackeyed Peas and Collard Greens to new classics like Blackeyed Pea Hummus.

3. Health and Nutrition

Nutrient-dense food is the new buzzword in healthy eating. Blackeyed Peas are one of the most nutrient-dense vegetables, packing lots of good stuff like fiber, folate, and iron, with fewer calories.

4. Halo Effect

Cooking Blackeyed Peas requires additional ingredients from all over the supermarket, not just the produce aisle, from collard greens and garlic, and dried peppers and canned beans, to ham and bacon.

Frieda’s pre-soaked Blackeyed Peas in our rebranded tubs and our dried beans are available to order now. Interested retailers, wholesalers, and foodservice distributors can contact Frieda’s for product information and high resolution images to assist with any marketing needs.

About Frieda’s Inc.

Frieda’s Specialty Produce celebrates a 53-year legacy of inspiring new food experiences for friends, family, and food lovers everywhere. Credited with introducing more than 200 specialty fruits and vegetables to U.S. supermarkets, Frieda’s has helped launch unique items like Stokes Purple® Sweet Potatoes, Sangria Artichokes, Habanero Peppers, Sunchokes®, and Organic Finger Limes. Founded in 1962 by produce industry icon Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is now owned and operated by Frieda’s daughters Karen Caplan and Jackie Caplan Wiggins in Orange County, California. Inspire. Taste. Love.