Cross-merchandising complementary items with produce encourages impulse buy and increases basket ring
Los Alamitos, CA – (April 2018) – Make it easy for shoppers looking to make a memorable Mother’s Day dessert by adding top-selling, value-added Frieda’s French Style Crêpes to your fresh berry display.
“Shoppers picking up strawberries can be enticed to also pick up the ready-to-eat crêpes displayed nearby and vice versa,” said Alex Jackson Berkley, assistant sales manager at Frieda’s Specialty Produce. “Mother’s Day is a special occasion and shoppers are always looking for an easy option for something special to make an impressive meal.”
To boost berry sales, Frieda’s offers a shelf-stable display box of 12/5 oz. French Style Crêpes, plus an attractive, self-standing display shipper, which holds four cases (48 packages).
“Our display unit is designed to showcase the crêpes without interfering with other items,” said Berkley. “The display unit’s bright color and attractive design draw in shoppers to the area.”
While crêpes are a perfect complement to fresh berry displays, Frieda’s also recommends adding whipped cream, Nutella, and nuts for a complete dessert idea.
Frieda’s is now taking pre-bookings for these crêpes shippers. Call today to take advantage of this Mother’s Day opportunity.
About Frieda’s Inc.
Frieda’s Specialty Produce has been inspiring new food experiences for friends, families, and food lovers everywhere since 1962. From kiwifruit to dragon fruit and from Stokes Purple® sweet potatoes to habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce, and Friedas.com. Inspire. Taste. Love.