News

normal is boring

Uncommon and exciting things from Frieda’s

March 9, 2018

Purple Reigns: Add Colorful Stokes Purple® Sweet Potatoes to Easter Promotions

Shoppers will be looking for colorful produce to celebrate spring holidays Los Alamitos, CA - (March 2018) – Draw in shoppers who are looking to add colorful produce...

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February 24, 2018

Frieda’s Brings Innovative Display Solution to Southern Exposure

The specialty produce company is set to wow attendees with attention-grabbing display unit Los Alamitos, CA - (February 2018) – Frieda’s Specialty Produce is bringing innovation to the...

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February 13, 2018

Cater to Lent-Observing Shoppers with Fresh Produce and Meat Substitutes

Capitalize on the shift in shoppers’ behavior during 40 days of Lent Los Alamitos, CA - (February 2018) – The start of Lent on Ash Wednesday coincides with...

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February 5, 2018

Egg Roll and Wonton Wrappers Go Beyond Asian Cuisine

Frieda’s versatile egg-free wrappers are popular with shoppers Los Alamitos, CA (February 2018) – Egg roll and wonton wrappers have always been top sellers year-round, but demand has...

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January 10, 2018

Drive Sales for Valentine’s Day with a Crêpe Display

Boost February impulse sales by cross-merchandising fresh berries with shelf-stable, ready-to-eat crêpes Los Alamitos, CA (January 2018) – Boost berry sales by cross-merchandising with top-selling, value-added produce items...

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January 5, 2018

Veggies and the Brain: Top 2018 Healthy Eating Trends Lead to the Produce Department

Shoppers seek out fruits and vegetables to boost brain health and as alternative to carb-heavy ingredients Los Alamitos, CA (January 2018) – Brain foods and carb alternatives are...

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